2008/02/06

FITURTECH 2.0: VILAU and the TV Website, ROI and interpretation centres as tourist attractors.

Vilau launched TV Website and ROI in the tourist setting at FITURTECH 2.0, the Tourist Technology and Innovation Forum. A new way of showcasing culture and increasing tourism, by raising Return on Investment (ROI), in other words, it is economically profitable.

Miguel de Reina, Commercial Director at Expressive (the company marketing Vilau, raised an important issue to be taken into account by the hotel chains, travel agencies and tour operations: why feature photographs on their websites, when they can upload videos? Videos capture the sensations and characteristics of a hotel or a tourist destination more intensely and are more useful.

The websites of the majority of travel agencies and tourist accommodation are currently still in 1.0, but the aim of Vilau solutions is for these companies to progress to 2.0 where image, video and audio provide the tourist with a more accessible and attractive three-dimensional reality.

Gonzalo Iruzubieta, head of the Web TV, stressed that 73% of tourists buy their trips online. However, when the user access a page, the only thing that he finds are flat pictures that do not add anything. Wouldn?t it be better to enjoy a video of the tourist destination that he plans to visit and share it with his friends? And all before getting on the plane. Vilau Web TV is currently the most reliable tool for selling hotel and tourist destinations.

Verónica Cadoppi, the Head of the Museums and Interpretation Centre Department, ended by stressing how important it is nowadays to showcase the cultural heritage of a town, region, city or province, by increasing the influx of tourists.

Vilau provides the new technologies so that anyone that visits a museum or an interpretation centre always has a lasting memory of what he has visited.

Thanks to the 360 degree immersion technology, the large format interactive consoles, the holograms in a moving projection on glass that show you around, the 3D architectural recreations and pictures, the visitor feels for a few minutes as if he another character in the image and can take him in just a few seconds on a virtual journey through the past-present-future of a country or a small region.

It is a safe bet that the investor will also immediately be able to see the benefits of this improvement, thank to the increased number of tourists visiting the zone.

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